Three Purposes of Digital Interactivity

By Tommy Brotte

Before you start planning your meeting or conference, you should have identified clear goals and objectives. Of course, what you want to achieve affects whether you should use digital interactivity and how to do it. I divide interactivity into three different categories, which are both implemented differently and suitable for different purposes – Rhetorical interactivity, Idea-generating interactivity and Exploratory interactivity.

Rhetorical interactivity

Rhetorical interactivity is primarily used to increase the participants’ understanding, engagement and learning in an effective and fun way. Here, digital tools provide plenty of opportunities to in different ways get participants to reflect on new information, put the information in a context that is relevant to them and transform the information into insights and usable skills.

Idea-generating interactivity

Idea-generating interactivity is used to share the target group’s experiences on how a problem or challenge can be solved. It is often at least as important that the participants understand and like the ideas in order for them to become reality – then it is undoubtedly an advantage that the ideas come from the individuals themselves. Digital tools make it easy to collect and save large amounts of ideas in real time without tedious rewriting work. In addition, democracy in the group is increasing because it no longer has to be a requirement that participants are extroverted people who enjoy hearing their own voice in public contexts.

Exploratory interactivity

Exploratory interactivity is used to better understand participants’ knowledge and attitudes in a special and, perhaps, sensitive issue. Here, it is crucial that participants are confident that their responses are completely anonymous, which is an opportunity offered by most digital interaction tools, including MeetApp. Exploratory interactivity can help facilitate lecturers, managers and others who lead the meeting. It can also give you as an organizer knowledge that is important when planning future activities.

How can you do this?

In the coming weeks, I will tell you more about these three types of interactivity here on the blog. With the help of concrete tips and examples from reality, I want to help you find ways to use interactivity to create better and more memorable meetings and events for your colleagues and clients. Don’t miss the first part next week: Rhetorical interactivity – create the perfect presentation!

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