How to take control over a discussion by using a tool for interactivity

You have worked hard planning and arranging a meeting. You have invested time and money for people to come to this event, to share information with them and to gain insight in what they are thinking. But how do you do that in an effective way?
We all know that having a dialogue with the audience is an important component in any meeting where you want those listening to actually remember what is said on the stage. Getting the interactivity going is also very important in order to make participants feel involved and engaged in what is said and decided.
So, you let the audience ask questions to the speakers. Sometimes this works really well, and you actually get a good dialogue. However, what often happens is that your valuable meeting time, and the attention of the audience, is spent on irrelevant or even counterproductive topics – considering your objectives with your meeting. Also, it is not at all uncommon that the same person asks the same question as in several previous meetings – often questions that are small speeches on their favourite topic rather than a real question.
This could, in theory, be managed by asking for questions beforehand. But that does not allow for any dynamic in the meeting.
Instead we would like to suggest using a text based question tool, such as what MeetApp open text questions are offering.
By allowing the audience to freely ask questions to the speakers through such tool, and moderating what questions are brought up in what order you will get several positive effects:
• Control over what is discussed, and when.
• Avoiding those questions you prefer not to spend time on in your meeting
• Dynamic interactivity where your audience feel that they are listened to
Our customers tells us that since they started using a tool like MeetApp their view on Q&A during meeting sessions has transformed from a must into a way of getting valuable insight in what their audience actually thinks and are concerned about.
By taking control over the meeting in this way our customers leave the meeting with all questions, answers and graphs from polls already stored digitally. And, it is answers to the questions they prioritized, since they could choose what questions to bring into the discussion.
This has led to that them as meeting organizers feel that they are getting more out of their meeting investment.