Creating Event App Content: Step 3—Plan for Dialogue & Activity

Moving on from staging your information (described in the previous post), planning for Dialoguing and Activity is the third step in the process of creating in-app content. Dialoguing and Activity play critical roles in the event experience—they are the injection of interconnectivity that drives audience engagement which, in turn, creates immediate value.

The Dialogue features within your app can function in a multitude of ways; the administrator can communicate important information through push notifications to the attendees and the attendees can also interact amongst themselves through polling, surveys, text feedback, and activity feeds. This is the third step in creating an enticing and useful app that lays the groundwork for in-app communication, allowing the app to function as another dimension of interaction between the attendees and your event.

Seed the Activity Feed
Like mainstream forms of social media, MeetApp contains an activity feed that guides the tone and mood of the event. The activity feed can contain photos, announcements, competitions, shared experiences, and any information that aids in hyping up the event. Seed the activity feed before your event with pictures of the set-up or of the quirky trinkets that will be exhibited at the event—this will help build up the excitement of the attendees, encourage others to post, and initiate event’s feed.

Set up your directional push notifications
Directional push notifications are what attendees value most—this is how the app can become a personal assistant for your attendees.

Using push notifications (such as, “The keynote will begin in 5 minutes – please take your seats”) will require your attendees to think less about logistics and focus on enjoying the event. The app notifies them of where to go, what to do, and also allows them to have a shared voice in a conversation. Directness works best when reminding attendees of times, locations, or delivering any real-time updates or changes to the program.

Push notifications can be set to go out at any time or can be scheduled the; you can also segment your audience so that only certain attendees will see the messages.

Generate response-based dialogue items
Response-based dialogue items come in many flavors: Single and Multiple-Choice Polls, Pick the Correct Answer, and Single or Multiple-Text Feedback and Surveys. Response-based dialogue items should have a clear purpose—do they seek feedback, ignite conversation, or solidify points from sessions? Are they being used during a presentation or in-between sessions? In most cases, audience response methods are used to combat boredom or distraction, create excitement, increase information stickiness, and gain insight from the audience.

Identify which response-based dialogue item works best for you for a particular moment. If you want to restrict the audience to a range of selection options, then Polling is an obvious fit. If you want your audience to respond in freeform text or if you’re fielding questions from the audience during a presentation, then Text-based Feedback is the way to go. For administrators that are focused on professional development, accreditations or training-based activities, then Pick the Correct Answer is the right one for you.

Use the Survey feature to ask a series of questions in sequential order. To get optimal response, ask survey-based questions in small bursts (no more than 3-5 questions at a time) and over time. The timing of a survey should align with when the information is the most prevalent to the attendees.

Display your real-time results
Displaying real-time audience responses and results on screens in the venue is a great way to energize your event because sharing real-time Dialogue results makes presentations and panels more fun and encourages all audience members to be a part of the conversation. Displaying real-time results gives all attendees a shared voice and can uncover information that would otherwise be very difficult to learn from your audience—you can incentivize attendees to interact by giving out prizes, promoting active listening and participation.

Dialoguing and Activity are pivotal to maximizing the event experience because they promote participation and keep ongoing conversations open even after their in-person conclusions. Dialoguing and Activity give way to the remaining 2 steps in creating a successful event app: participants and peripherals—coming up in the next posts!

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