Creating Event App Content: Step 2—Stage Information

BY SAMANTHA GENNETT (STAFF WRITER)

Monetize your conference using an event app

The previous post discussed laying out the program agenda via the program feature. Once the program has been constructed, the next step—step two—is to stage your information.

Events often contain a lot of information that can be difficult to digest if not organized clearly and intentionally. In order to identify the best method of delivering information to your attendees, you should first understand how attendees generally consume information in an event app.  Attendees typically consume information along 2 paths:

The program path:  Attendee looks at the entire program, selects an individual program item, and consumes the information as it relates to the individual program item. The program path refers to Step 1 of this article (see above).

The taxonomical path: Attendee looks at all the speakers, selects an individual speaker and consumes the information as it relates to the individual speaker. The information section of your app serves as the taxonomical path of information.

Construct information categories
MeetApp lends itself to optimal information organization through custom information folders. Information folders within the app can range from speakers, exhibitors, venue, handouts, etc. These sections can be organized as an administrator sees fit and, ideally, should tie back to individual session items. “Handouts” and “Presentations” are excellent to include because attendees might appreciate additional resources after viewing a presentation. With MeetApp, a speaker’s presentation can be distributed if they so choose and this can enrichen an attendee’s experience by reinforcing a presentation’s topic well after the presentation concludes.

Create information
Once information categories have been established, you can create information items. Standard information items include speaker bios, venue, descriptions, and rich media (i.e. images, videos, and 360-degree images for virtual reality). External information items allow you to link to any web-based entity via URL which will embed the entire online experience within your app. You can also upload PDFs, presentation decks, and handouts to information items, allowing you to easily distribute any collateral without having to deal with the cost of printed paper. 

Link information to its respective program item
MeetApp links the 2 paths (program and taxonomical) together, creating a more fluid and methodical consumption of information for attendees. Relevant information such as the speakers’ bios, websites, notes, and external resources can be attached to their respective session items for quick, seamless access.

The program feature and organization of information within the app are what allows the app to act as a personal assistant to the attendees while also paving the way to new and exciting modes of interactivity and conversation between attendees, administrators, and the overall experience.

If you’re ready to move onto step 3, Dialoguing and Activity, check back in for the next post in this series.

Learn more about MeetApp.