Creating Event App Content: Step 1—Structuring Your Event Program

BY SAMANTHA GENNETT (STAFF WRITER)

Whether it’s your first time using an event app or you’re a seasoned professional, developing a strategy to create and deliver content to your attendees is key to creating an amazing event experience. This is the first post of a 5-part series that guides you, the event professional, through the steps of optimally delivering in-app content.

Let’s start off with the first and most foundational step in this process—structuring your agenda.

Program Feature
The program feature of the app serves as the agenda and, as an event professional, it’s important to first understand the type of agenda you are using for your event. An agenda can be linear (everyone attends the same sessions at the same time), break-out based (attendees are broken out into groups or can choose their own sessions), or a hybrid of the two. Through the program, event attendees can identify what sessions are happening, when they are happening, and where.

Establish general program items
When creating your program, start with your general program items, such as “Breakfast,” “Registration,” and “Welcome”—these are common items that most attendees will take part in. When creating your program, remember to include session names, times, locations, and a brief description.

Organize program tracks/breakouts
Once you’ve completed your general session items, identify and create your breakout categories or program tracks. Breakouts can be grouped by time, discipline, location, or category (i.e. “Afternoon Breakout” or “Group A”). Once you’ve created your breakout categories, create the program items within those breakouts and assign them to the breakout categories.

Leverage program tags for extensive agendas
If an event has an extensive agenda, attendees would appreciate the ability to filter down the sessions within the app so they can make the most of their experience by attending sessions that are the most intriguing to them. Program tags function as filters within the app and organizes sessions into relevant categories; clear, well-structured tags can help attendees optimally filter down your program to focus on what’s most important to them.

Write and apply evaluations
Evaluations for individual sessions can also be found within the program feature—this function allows attendees he chance to give feedback on their session experience which can be helpful to administrators for future events. When writing session evaluations, an administrator should craft questions that apply to all sessions; evaluations should address the content of the session, the speaker, and general inquisitions.

Use icons to drive structure and awareness
When building the event program, eye-catching icons are available to help direct users’ attention. Leverage color-coding of program icons to visually organize session items while keeping form in mind to ensure that the program is logically organized.

Once the program’s structure is set within the app, you can begin staging the information—keep an eye out for the next post for more details on step 2.

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