Solution in short:
  • Share product and service innovation ideas in-app to create conversations.
  • Vote on top ideas and showcase results at meeting to excite customers.
  • Maintain ongoing dialogue between Vitec and its customers.

“Using MeetApp at Vitecdagarna led to very valuable discussions with customers.”

– Magnus Persson, CEO Vitec Facility Management

Vitec is a software company that offers industry-specific business applications in the Nordic market. Listed in Nasdaq OMX Stockholm, Vitec’s clients include facility management companies, construction and real estate companies, banks and insurance companies, utilities and energy traders, newspapers, car part dealers, and many more.

Vitec has an annual meeting where their customers gather to share experiences, present new products, and exhibit customer cases.

Business needs

“Our customers saw that we had listened to them, and taken their views into our product development.”

– Karin Liiw, Head of Marketing Vitec

Always developing and improving their products and services, Vitec had several goals they wanted to achieve:

  • Gain insight into the ideas and solutions that their customers are presenting to them.
  • Implement a more structured and efficient way to learn what their customers want and need.
  • Understand how to prioritize these various customer-driven goals.
  • Show their customers that they listened to their needs and responded.

”Our customers feel that we listen to them and use their feedback in our product development.”

Karin Liiw, Head of Marketing, Vitec

Solution

MeetApp was able to assist Vitec in exceeding these goals at their annual event through a 3-step process:

  • Customers were organized into groups sorted by their relevant product area; each group conceptualized 5 features to develop, while Vitec internally brainstormed 5 ideas, as well.
  • These features were plugged into the app and set up for voting—customers voted on the top 3.
  • Results of the vote were presented at the meeting in a list of prioritized new features.

Benefits

Through this 3-step voting process, Vitec gained valuable input from their customers and were able to strategize their development plans for the coming year. Vitec found solace in the fact that what they were investing in was actually what their customers wanted based on votes.

Additionally, the vote and presentation of results opened up much discussion in the following meeting and dinner. Both customers and Vitec representatives were able to refer back to the in-app polls.

Vitec has been utilizing this process for 2 years now and have been able to deliver several of the top priority features from each year’s meeting; this is hugely important because this shows the customers that their opinions are valued and that they can actually impact the company’s development.

Want to know how MeetApp can help you?
Enter your email here and we will be in touch shortly!

3 reasons to choose MeetApp

1

2

3

1

Inform and update

Instantly deliver your agenda, speaker bios, practical information and presentations. Show pictures from the stage or from break-time networking. Update important information in real-time using push notifications. Tailor content for each participant, such as group information, selected sessions, flights and accommodations.

2

Motivate and interact

Let participants suggest seminar topics. Challenge them with real-time polling and follow up with questionnaires. Gather questions from the audience for speakers and create real-time word clouds of participant opinions to quickly read the mood and deepen the discussion.

3

Network and socialize

MeetApp makes socializing any private meeting or conference easy. Participants can display their contact information, chat and share pictures. This increases attendee networking and creates a vibrant event experience.