Solution in short:
  • Used instant evaluation features to improve evaluation response rate.
  • Communicated agenda and speaker information through MeetApp.
  • Encouraged more participant networking through app.

“By using MeetApp, we had great interaction from attendees during the whole conference and also managed to increase the number of evaluations. MeetApp helped us improve TechDays.”

– Sara Kullgren, Director of Developer Experience and Evangelism, Microsoft Sweden

Microsoft TechDays is Microsoft’s largest annual software developer conference in Sweden, with over 100 sessions held online and in-person.

Thousands of IT professionals, managers, and developers come together to hear speakers from around the world present technological solutions to the latest trends in the software industry.

Business needs

Microsoft values the opinions of their TechDays participants and aims to receive a deep understanding of each session’s relevance. Through a better system of evaluation, Microsoft hoped to:

  • Achieve a higher response rate with more accurate results.
  • Gain feedback on the quality of the speaker.
  • Understand the importance of the content being presented to the audience.
  • Tailor future conferences to better fit the interests of the developer community.

”By using MeetApp, we had great interaction from attendees during the whole conference and also managed to increase the number of evaluations. MeetApp helped us improve TechDays.”

Sara Kullgren, Director of Developer Experience and Evangelism, Microsoft Sweden

Solution

Through the use of MeetApp’s instant evaluation feature and other functionalities, Microsoft was able to:

  • Genuinely gauge the audience’s reaction to the speakers and presentations’ content.
  • Attain a higher response rate through MeetApp’s ability to send feedback directly after individual sessions.
  • Efficiently communicate agenda, provide speaker and session information, and improve participant networking through a variety of MeetApp’s features.

Benefits

MeetApp’s role at Microsoft’s TechDays conference helped evaluation response rates almost double since previous years. Additionally, evaluations were more accurate because participants were able to provide feedback immediately after each session while the experience was still fresh in their minds. As a company that holds audience reception in high regards, Microsoft was able to understand the audience feedback and make adjustments to future conferences.

Along with increased evaluation response rates, Microsoft also utilized MeetApp to distribute agenda information and inspire more networking among attendee.

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3 reasons to choose MeetApp

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1

Inform and update

Instantly deliver your agenda, speaker bios, practical information and presentations. Show pictures from the stage or from break-time networking. Update important information in real-time using push notifications. Tailor content for each participant, such as group information, selected sessions, flights and accommodations.

2

Motivate and interact

Let participants suggest seminar topics. Challenge them with real-time polling and follow up with questionnaires. Gather questions from the audience for speakers and create real-time word clouds of participant opinions to quickly read the mood and deepen the discussion.

3

Network and socialize

MeetApp makes socializing any private meeting or conference easy. Participants can display their contact information, chat and share pictures. This increases attendee networking and creates a vibrant event experience.