Solution in short:
  • Use push notifications to act as a “personal assistant” to attendees
  • Allow attendees to communicate with one another through chat feature
  • Live audience polling to receive feedback on event
“This is excellent! Making conferences personal, easily accessible, great options for one-to-one connections during and after the conference. This is an invaluable resource!”

– Jill Jankowski, Senior Manager of Creative Engagement Marketing for American Greetings

Kantar, one of the world’s largest insight, information, and consultancy groups, works with over half of the Fortune 500 companies. In addition, they collaborate with small businesses, national governments, and media owners—their brand marketing and media communications is utilized by 92 of the world’s 100 largest advertisers.

Kantar hosted their 12th Annual Breakthrough Summit (formerly Digital CMO Summit) where the Chief Marketing Officers and Marketing Executives of companies both large and small were brought together in Nashville, Tennessee to discuss the art and business of marketing. Spotify, Facebook, and Bank of America are a few of the hundreds of companies with representatives at the conference.

Business needs

With a conference as large as the Breakthrough Summit, event-coordinators needed a way to efficiently organize and communicate with attendees, other goals included:

  • Heightening attendee participation both during and after activities
  • Reminding and updating attendees of scheduled sessions
  • Creating easy admin-to-attendee and attendee-to-attendee communication flow

“This is excellent! Making conferences personal, easily accessible, great options for one-to-one connections during and after the conference. This is an invaluable resource!”

Jill Jankowski, Senior Manager of Creative Engagement Marketing for American Greetings

Solution

MeetApp was able to simplify and enrich the event experience for attendees by providing them with a “personal assistant” that took care of logistics while they enjoyed activities, panels, and networking. Some of the app’s features utilized for the Breakthrough Summit included:

  • Push notifications to remind attendees of panels, speakers, activities, and dining details.
  • Attendees were enabled to use the chat feature to increase engagement.
  • The event’s agenda, including times and locations of sessions, was clearly and effectively outlined within the app’s user-friendly layout.
  • In order to gain knowledge on how to improve future Breakthrough Summits, live audience polling was utilized in-app.

Benefits

MeetApp’s structure and features allowed for seamless communication from admins to attendees throughout the event. The app acted as a “personal assistant” to attendees that kept them organized, allowing them to focus on the many panels, activities, and opportunities for networking at the Breakthrough Summit.

In addition to maintaining organization of this large group of people, MeetApp also increased audience engagement by providing them a platform (similar to popular forms of social media) to continue having enlightening conversations even once the event has concluded in real-time. MeetApp’s ultimate purpose was attained at the Breakthrough Summit: to simplify the logistics and enhance the experience for both event coordinators and attendees.

3 reasons to choose MeetApp

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1

Inform and update

Instantly deliver your agenda, speaker bios, practical information and presentations. Show pictures from the stage or from break-time networking. Update important information in real-time using push notifications. Tailor content for each participant, such as group information, selected sessions, flights and accommodations.

2

Motivate and interact

Let participants suggest seminar topics. Challenge them with real-time polling and follow up with questionnaires. Gather questions from the audience for speakers and create real-time word clouds of participant opinions to quickly read the mood and deepen the discussion.

3

Network and socialize

MeetApp makes socializing any private meeting or conference easy. Participants can display their contact information, chat and share pictures. This increases attendee networking and creates a vibrant event experience.